Filling Classes with Automated Follow-ups
How a boutique fitness studio used automated text campaigns to convert trial members into long-term subscribers and fill empty class spots.
1The Challenge
Pulse Fitness offered a 7-day free trial, but staff struggled to follow up with trial members consistently. Many prospects completed the trial and never returned, leading to stagnant membership growth.
2The Solution
We built an automated nurture sequence in ProTimeCRM. Trial members received personalized SMS check-ins after their first class, motivational messages mid-week, and a limited-time membership offer on day 7. We also implemented an AI waitlist manager to fill last-minute class cancellations.
3The Results
Trial-to-paid conversion rates jumped by 60%. The studio's classes are now consistently at 95% capacity, and the automated engagement has significantly reduced overall member churn.
"Our staff can finally focus on teaching great classes instead of chasing down trial members. The system does all the heavy lifting for our sales."
Jessica Alba
Studio Director
Table of Contents
Key Metrics
+60%
Trial Conversions
95% Capacity
Class Attendance
Reduced by 40%
Monthly Churn
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